Tentative Conference Program

e-Commerce	ISEP	ISBM
e-Administration	Poster	Poster
e-Society
e-Education
e-Technology
Poster

Schedule

Friday, March 30, 2012

15:00-17:00 Pre-Conference Registration (Skyzone, Hotel building GF)

Saturday, March 31, 2012 08:00-17:00 Registration and Tea Break (Conference Center)
Time	Meeting Room 1	Meeting Room 2	Meeting Room 3	Meeting Room 4	Meeting Room 5
08:30-10:00	e-Administration	e-Technology	e-Education	ISEP	ISBM
10:00-10:30	Coffee Break
10:30-12:00	e-Commerce	e-Society	e-Education	ISEP	ISBM
12:00-13:30	Luncheon Opening Ceremony & Best and Distinguished Paper Award (Grand Ballroom)
13:30-15:00	e-Commerce	e-Society	e-Education	ISEP	ISBM
15:00-15:30	Coffee Break
15:30-17:00	e-Commerce	e-Technology	e-Administration	ISEP	ISBM

Sunday, April 1, 2012 08:00-17:00 Registration and Tea Break (Conference Center)
Time	Meeting Room 1	Meeting Room 2	Meeting Room 3	Meeting Room 4	Meeting Room 5
08:30-10:00	e-Administration	e-Technology	e-Education	ISEP	ISBM
10:00-10:30	Coffee Break
10:30-12:00	e-Commerce	e-Society	e-Education	ISEP	ISBM
12:00-13:30	Luncheon (Grand Ballroom)
13:30-15:00	e-Commerce	e-Technology	e-Education	ISEP	ISBM
15:00-15:30	Coffee Break
15:30-17:00	e-Commerce	e-Technology	e-Education	e-Technology	ISBM

e-Commerce Program

e-Commerce 10:30-12:00, March 31, 2012 Meeting Room 1

The Effects of Social Network on Using Location-Based Services
Shu-Chun Ho Sheng-Tsz Lu	National Kaohsiung Normal University National Kaohsiung Normal University
Semantic Network Analysis of Brand Image Texts
Hyung Jun Ahn	Hongik University
Integrating Genetic Algorithms and Neural Network Approaches for Returning Book Forecasting
Li-Ching Ma Chiao-Yi Wei	National United University National United University
Perceived Attributes of Innovations and Attitude toward Authors Adopt Electronic Book Self-Publishing
Sz-Ying Li Eunice Hsiao-Hui Wang	Yuan Ze University Yuan Ze University
Application Programming Interface as a Base of Online Delivery Service Cost Estimating Application
Donny Trihanondo	Telkom Institute of Management
Green Brand Positioning in the Online Environment
Shun-Ching Horng Hui-Ju Wang	National Chengchi University National Chengchi University

e-Commerce 13:30-15:00, March 31, 2012 Meeting Room 1

The Impacts of Internet Search Self-Efficacy and Idol Worship on Illegal Downloading
Chien-Hsin Lin	Yu Da University
Comparing the MNL Model with an Individual Interest Model
Wei Jiang Samira Sadaoui	University of Regina University of Regina
The Business Model Emerged from Mobile In-App Advertising
I-Chieh Yang Hsiao-Hui Wang Ko-Ming Shih	Yuan Ze University Yuan Ze University Yuan Ze University
The Interface Design and Usability Testing of Mobile Online Reservation System
Kuo-Wei Su Po-Hsiang Hsiao Ting-Ting Chiang Chao-Hung Wang Hao-Yi Wang	National Kaohsiung First University of Science and Technology National Kaohsiung First University of Science and Technology National Kaohsiung First University of Science and Technology National Kaohsiung First University of Science and Technology National Kaohsiung First University of Science and Technology
Case Studies on Uniloc USA and Uniloc Singapore v Microsoft Corp
Mei-Hsin Wang	National Yunlin University of Science & Technology
The Multi Perspectives of Consumer Behavior on Online Purchase Behavior
Iin Mayasari	Paramadina University

e-Commerce 15:30-17:00, March 31, 2012 Meeting Room 1

Online Reviews and Their Importance to E-Commerce Consumers
Pimmanee Rattanawicha	Chulalongkorn University
Reducing the Perceived Deceptiveness of E-Commerce Product Recommendation Agents: Impact of Perceived Verifiability and Perceived Similarity
Bo Xiao Chee Wee Tan	Hong Kong Baptist University University of Groningen
A Service Failure/Service Recovery Model with Dynamic Learning Characteristics by Using BPNN Technique
Hsiu-Hui Cheng Yuh-Min Chen	National Cheng Kung University National Cheng Kung University
Constructing Study Abroad Motivation Prediction Model via Mental Accounting Evaluations & BPNN Techniques
Kun-Lin Hsieh	National Taitung University
Small Businesses: An Investigation Into Issues Affecting Their Ability To Successfully Compete In E-Commerce.
Blaine T. Garfolo	San Francisco State University
Decision Making when Purchasing Room Products on the Internet: Analysis Using an Analytical Hierarchy Process Method
Edward C. S. Ku Chun-Der Chen North Chang	National Kaohsiung University of Hospitality and Tourism Ming Chuan University Yu Da University

e-Commerce 10:30-12:00, April 1, 2012 Meeting Room 1
Performance Evaluation for the Semiconductor Corporations in Taiwan – Entropy-Based Grey Relation Analysis
Tsung-Han Chang Hui-Wen Tsai Hong-Ming Chen Shih-Chieh Cheng	Kao-Yuan University Kao-Yuan University Kao-Yuan University Kao-Yuan University
Exploring antecedents of B2B trust: A study of e-marketplace participants
Ying‐Hueih Chen Irene R. R. Lu Ernest Kwan Ju-Hsuan Chuang	Providence University Carleton University Carleton University Providence University
Exploring the Effects of Relationship Quality on eWOM: an Integration of Social Capital and Perceived Risk Theories
Ruey-Ming Chao Cheng-Shiang Chiou Chen-Chi Chang	National United University National United University National United University
An XML-based Access Control Mechanism for Cloud-based Enterprise
Chia-Chen Lin Song-Lin Tsai	Providence University Providence University
Demand Forecast, Information Sharing and Inventory Control in Supply Chain
Ming Ta Shih Kwun-Ying Hwang	Yung Ta Institute of Technology and Commerce Jinwen University of Science & Technology
Research Layout for an advanced Business Model Ontology
Michael Judaschke	University of Pécs

e-Commerce 13:30-15:00, April 1, 2012 Meeting Room 1
Team Participation and Online Gamer Loyalty
Ching-I Teng Wei-Wen Chen	Chang Gung University Chang Gung University
Why Consumers Shop Online Rarely? A Case Study
Jiunn-Woei Lian Tzu-Wen Hsu Yi-Hsien Lin Yu-Cheng Tu Yen-Ling Chen	National  Taichung University of Science and Technology National  Taichung University of Science and Technology National  Taichung University of Science and Technology National  Taichung University of Science and Technology National  Taichung University of Science and Technology
A Preference-aware Interactive System for Online Shopping
M. Mouhoub E. Alanazi B. Mohammed	University of Regina University of Regina University of Regina
Consumers as Resellers: Exploring the Entrepreneurial Mind of North American Consumers Reselling Online
Scott L. Murphy Shu-Ling Liao	Yuan Ze University Yuan Ze University
Customer Potential Value:Probabilistic or Possibilistic
Monireh Hosseini Amir Albadvi Sorour Javani	K. N. Toosi University of Technology Tarbiat Modares University George Washington University
Constructing and Applying the Service Equity Index to Traditional Hakka Festival Services
Chen-Chi Chang Yi-Jen Peng Ruey-MingChao	National United University National United University National United University

e-Commerce 15:30-17:00, April 1, 2012 Meeting Room 1
Pricing Policies under Brand Strategy and Channel Structure for Retailers and Manufacturers
Yun-Chu Chen Ue-Pyng Wen	National Tsing Hua University National Tsing Hua University
Crossing the Competence Gap between OEM and International Branding: Strategies for OEM Firms from Latercomer Countries
Yegmin Chang Yih-Yuh Lee	National Chengchi University National Chengchi University
Structural Analysis of “National Brand VS. Store Brand” with Stochastic Demands
Masato Kotani Ushio Sumita	University of Tsukuba University of Tsukuba
Applying BPNN Technique to Construct Brand Dilution Model
Hsiu-Hui Cheng Yuh-Min Chen Kun-Lin Hsieh	National Cheng Kung University National Cheng Kung University National Taitung University
A Study on Organizational Strategy Impact of Implement HRM System
Yao-Chin Lin Wei-Hung Chen	Yuan Ze University Yuan Ze University
A Flexible DRM Mechanism for Multi-purchase Options
Chia-Chen Lin Bu-Chang Chen	Providence University Providence University
Assessment of the Influence of Website Design on Trust in E-commerce
Mahda Noura Amin Noura	University of Putra Malaysia Multimedia University Malaysia

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e-Administration Program

e-Administration 08:30-10:00, March 31, 2012 Meeting Room 1
The Role of Organizational Culture in the Knowledge Management Process
Christina Ling-hsing Chang Tung-ching Lin	National Pingtung Institute of Commerce National Sun Yat-Sen University
The visualization of knowledge of a company based on ontology for an analysis
Ghenima SINI Samir HAMEG Malik SI-MOHAMMED	University Mouloud MAMMERI University Mouloud MAMMERI University Mouloud MAMMERI
Human resource management: Its roles and strategic choices in the challenging knowledge economy
Eric K.F. Law	The Hong Kong Institute of Education
The Study of Promotion Plateau of Knowledge Workers in High-Tech Industries
Chen-Fen Huang Wan-Hua Tseng Mei-Hsiang Wang	National United University National United University Southern Taiwan University
Interface Design Principles and Usability Evaluation in Designing Insurance Proposal Systems
Kuo-Wei Su Chao-Hung Wang Yi-Ting Chu Po-Hsiang Hsiao Hao-Yi Wang	National Kaohsiung First University of Science and Technology National Kaohsiung First University of Science and Technology National Kaohsiung First University of Science and Technology National Kaohsiung First University of Science and Technology National Kaohsiung First University of Science and Technology
Task-Technology Fit of E-learning on Employees’ Learning and Learning Transfer
Shu-Wei Ko Rosa Yeh	National Taiwan Normal University National Taiwan Normal University

e-Administration 15:30-17:00, March 31, 2012 Meeting Room 3
Interpretations of National Accounting Board as an Important E-Source of Methodology for Czech SMEs
Jiří Strouhal Libuše Müllerová Marie Paseková	University of Economics Prague University of Economics Prague Tomas Bata University
Incorporating Green Strategy into Smart Program Management
Dominic Wong Suhwe Lee	Fo Guang University IBM International Holdings Singapore
A Risk Averse Model By Integrating TCT and FMEA for Information Technology Outsourcing: An Empirical Study on Photovoltaic Industry
Chen-Lung Yang Yi-Hua Liu Ya-Hui Chan	Chung Hua University Chung Hua University Institute for Information Industry
Increasing German’s Government Performance with Open Source Software? – From Strategy to Implementation
Norbert Jesse	TU Dortmund University
Content Regulation of Web TV in the Digital Convergence Era: A Case Study of Next TV in Taiwan
Yung-Yu Yang	Yuan Ze University
Influences of Corporate Social Responsibility on Brand Loyalty : An Empirical Study of The Chemical Industry in Thailand
Nuanlaong Attharangsun	Mahasarakham University

e-Administration 8:30-10:00, April 1, 2012 Meeting Room 1
Exploring the Effects of Trust on the Usage of Online Community with Media Richness and Uncertainty Perspective
Ruey-Ming Chaoa Wen-Yu Chang Yih-Chearng Shiue	National United University National United University National Central University
An Empirical Study on the Relationships among Store Image, Product Recognition, Serving Attitude, Customer Satisfaction and Loyalty in the Organic Product Shops
Ting-Chung Huang Su-Ling Chen Ya-Chi Sheng	Ching-Kuo Institute of Management and Health Ching-Kuo Institute of Management and Health Ching-Kuo Institute of Management and Health
Four Frames of Campus Internationalization: Comparative Analysis of an American University and a Philippine College
Sergio S. Cao Edwin J. Portugal	The Manila Tytana Colleges State University of New York
A study on currency arbitrage models
Min-Feng Lu Jung-Fa Tsai Ming-Hua Lin	National Taipei University of Technology National Taipei University of Technology Shih Chien University
A Decision Support System of Currency Arbitrage
An-Dy Kuo Jung-Fa Tsai Ming-Hua Lin	National Taipei University of Technology National Taipei University of Technology Shih Chien University

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e-Society Program

e-Society 10:30-12:00, March 31, 2012 Meeting Room 2
Why do Chinese Employees Contribute to an Intra-Organization Social Networking Platform?
Bandyopadhyay Rupa Huang Qian Davison, R.M.	City University of Hong Kong University of Science and Technology of China City University of Hong Kong
Transformational Leadership and Work Commitment: A Literature Review and Conceptual Framework
Veeraya Pataraarechachai	Mahasarakham University
Differential Provision of Internet Information: Do Search Engines Play a Role?
Becky P.Y. Loo Y.L. Ngan	The University of Hong Kong The University of Hong Kong
The study of Virtual community members’ cohesion: integrated Social Capital and Social Power Perspectives
Ruey-Ming Chao Shao-Wei Su Chen-Chi Chang	National United University National United University National United University
Social Capital and Knowledge Sharing in Virtual Community of Practices: A Social Presence Perspective
Jue-FanWang	Cheng Shiu University
Problematic Use of Social Networking Sites: How Self-Esteem Associated with Its Development
Zach W.Y. Lee Christy M.K. Cheung	Hong Kong Baptist University Hong Kong Baptist University

e-Society 13:30-15:00, March 31, 2012 Meeting Room 2
Development of a Web System to Support Community Activities
Mayu Urata Megumi Tanaka Aki Hara Takami Yasuda	Nagoya University Nagoya University LONGJING Design Nagoya University
Development of a Web-based System for Supporting Observation of the Brightness of the Night Sky
Sachie HIRAMATSU Mayu URATA Katsuhiro MOURI Takami YASUDA	Nagoya University Nagoya University Nagoya City Science Museum Nagoya University
Password-based Authenticated Multi-Party Key Exchange Scheme with Privacy Preservation
Chung-Fu Lu Yu-Li Lin Chien-Lung Hsu	Chihlee Institute of Technology Ministry of Justice, Investigation Bureau Chang Gung University
A Study of a System for Town Walking Event Using a Location-Based Social Networking Service
Akira Hattori Toranosuke Fukumoto Shigeki Yokoi Haruo Hayami	Kanagawa Institute of Technology Shigakkan University Nagoya University Kanagawa Institute of Technology
New Economy And The Digital Exlusion
Agnieszka Budziewicz-Guźlecka	University of Szczecin
An analysis of the uses and gratifications being experienced by South African users of Facebook
Abraham G. van der Vyver	Monash South Africa, Monash University

e-Society 10:30-12:00, April 1, 2012 Meeting Room 2
Can Internet Bring People Happiness?
Thomas Wai-kee YUEN Winnie Wan-Ling CHU	Hong Kong Shue Yan University Hong Kong Shue Yan University
How the Facebook Habit Happens
Christy M.K. CHEUNG Dimple R. THADANI	Hong Kong Baptist University City University of Hong Kong
Cyber-Bullying among University Students: An Empirical Investigation from Social Cognitive Perspective
Bo Xiao Yee Man Wong	Hong Kong Baptist University Hong Kong Baptist University
Utilization of Hakka Lifestyle as Eco-Agritourism Resources in Niche Online Marketing: A Case Study on Central Taiwan
Ying-Hsun Chen Ting-Sheng Weng	Overseas Chinese University National Chiayi University
Mapping the Dumagats’ Cultural Lifeways and Systems using Web-based Multimedia Applications: Communication and Planning
Henry L. De Guzman	Lyceum of the PhilippinesUniversity
How Can Social Networking Websites Build Customer Loyalty? The Roles of Trust, Satisfaction, and Customer Value
Chun-Ming Chang Meng-Hsiang Hsu Shih-Wei Tein Yi-Ting Chen	Aletheia University National Kaohsiung First University of Science and Technology National Kaohsiung First University of Science and Technology Aletheia University
The Challenge of Adopting ICTs in Developing Countries
Mehdi Asgarkhani	Tirohia Te Mātāpuna o Te Mātauraka, CPIT

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e-Education Program

e-Education 8:30-10:00, March 31, 2012 Meeting Room 3
The Use of Blogs as the Action Research in Marketing Education
Eric Kin-wai Lau	City University of Hong Kong
The Probablity and Development of Behavior Intervention Plan Involved in Individualized Educational Program for Students with Emotional and Behavior Disorders on Website
Ying-ru Meng Yin-wen Chien Wen-hung Chang Chiung-hui Hsieh Tung-kuang Wu	National Hsinchu University of Education National Changhua University of Education Industrial Technology Research Institute Daleweb Research Team National Changhua University of Education
Architecture of Opened and Inter-connected Education Cloud
Charles Chen Kuo-Kun Tseng	GDS Software Co., Ltd. Harbin Institute of Technology
Rote repetition with digital games
Yan-Tsu Sung	National Hsinchu University of Education
An Empirical Study on Using CSCL Script in Online Communities
Ching-Long Yeh Hui-Chen Tsai	Tatung University Tatung University
The Development of Multimedia Instructional Material: Topic Intersection
Mohamad Hisyam Mohd. Hashim Mohamad Ali Baba Marina Ibrahim Mukhtar	Universiti Tun Hussein Onn Malaysia Universiti Tun Hussein Onn Malaysia Universiti Tun Hussein Onn Malaysia

e-Education 10:30-12:00, March 31, 2012 Meeting Room 3
Appling GM(0.N) to Analyze the Influence of Calculus-Learning Anxiety and Learning Strategy on Academic Achievement for College Students
Wei-Ling Liu Wen-Hui Fang Mei-ChuanWei Li-NuoWu	Chienkuo Technology University Chienkuo Technology University Chienkuo Technology University Chienkuo Technology University
Effectiveness of Presentation types in a lecture-based Programming course
Pei-Chen Sun Hao-Hao Huang	National Kaohsiung Normal University National Kaohsiung Normal University
A 3-D Virtual Reality Sun & Moon System in Astronomy Education for Junior High School Students
Koun-Tem Sun Ching-Ling Lin Rong-Tsai Fu	National University of Tainan National University of Tainan National University of Tainan
Exploring the development trend of vocational high school based on the evolution of school appraisal indices for vocational high school in Taiwan
Han-Jau Niu Yu-Hsi Yuan	National Taiwan Normal University National Taiwan Normal University
Data-Mining for an E-Consultation Process to Design a Domain- Specific Portal for Reflection on Work-Integrated and Service Learning
Vivian F Chaplin Manuel Antonio Noronha Sumiko Ito	University of Macau University of Macau University of Macau
Implementation of E-Learning at Malaysian Polytechnics: A Qualitative Case Study
Mohamad Hisyam Mohd Hashim Zanariah Ahmad	Universiti Tun Hussein Onn Malaysia Universiti Tun Hussein Onn Malaysia

e-Education 13:30-15:00, March 31, 2012 Meeting Room 3
The effect of employing colors in vocabulary learning
Haruko Miyakoda Kei-ichi Kaneko Aya Sasaki	Tsuda College Tokyo University of Agriculture and Technology Tsuda College
The Impact of Technology Evolution on Higher Education
Gwo-Yunn Jaw Kuang-Liang Liu Bey-Fen Lee Din Jong Chia-Sheng Yeh	China University of Technology Chung Hwai University of Medical Technology Chung Hwai University of Medical Technology Chung Hwai University of Medical Technology Southern Taiwan University
Study on the attribution of judo players’ performance
Yen-Cheng Lu	Chung Hwa University of Medical Technology
Using Ubiquitous Learning Log in Second Language Teaching
Hsue-Ling Tsai	National Hsinchu University of Education
The Application and Effectiveness of an E-Learning Platform for Teaching English to Law Enforcement Officers in Macau
Manuel Noronha	University of Macau
Modeling of Programming Learning Behavior with Contextual and Progressive Data
Dinh Thi Dong Phuong Fumiko Harada Hiromitsu Shimakawa	Ritsumeikan University Ritsumeikan University Ritsumeikan University
Implementation of a Computer Programming Teaching-Aided System
Pei-Chen Sun Ching-Wen Kao	National Kaohsiung Normal University National Kaohsiung Normal University

e-Education 8:30-10:00, April 1, 2012 Meeting Room 3
Evaluating the design education with storytelling embedded to understand gender differences on children’s learning effect
Sheng-Che Tai Ming-Chieh Hsu Shu-Fen Tzeng	Yuan Ze University Yuan Ze University Yuan Ze University
Exploring Gender Differences in Children’s Cognitive Interaction of E-book on Children’s Learning Motivation
Yu-Wen Wang Ming-Chieh Hsu Pei-Yu Lin	Yuan Ze University Yuan Ze University Yuan Ze University
Elementary School Mathematics E-Teaching System Implementation and Effectiveness AnalysisBased on Interactive Response System
Shyi-Ching Liang Yen-Chun Lee Xiao-Dan Zhou Jia-Wun Ye	Chaoyang University of Technology Chaoyang University of Technology Chaoyang University of Technology Chaoyang University of Technology
The Study of Technology Acceptance Degree on Elementary School Students Regarding Technology in Education
Shyi-Ching Liang Xiao-Dan Zhou Yen-Chun Lee Jia-Wun Ye	Chaoyang University of Technology Chaoyang University of Technology Chaoyang University of Technology Chaoyang University of Technology
Anikee: Exploring the Reading and Learning Dimension of Picture Book through an Interactive Installation
Pai-Ling Chang	Shih Hsin University
Teacher Use of Technology in a Japanese Junior High School Setting
George Robert MacLean James Andrew Elwood	University of Tsukuba University of Tsukuba

e-Education 10:30-12:00, April 1, 2012 Meeting Room 3
The Development of a Blended Learning Environment Tool
Betchie E. Aguinaldo	Isabela State University
Using Web 2.0 Tools To Motivate Adult ESOL Students: A Handbook For Teachers
Jessica M. Gardner	University of Macau
Reducing Information in the Process of Image Retrieval: a Tool for Image Literacy
Momoko Hayashi Kiyofumi Motoyama	Nagoya University Nagoya University
A Rule-based Problem-Solving Authoring Tool for Developing Domain Module of a Learning Companion System
Chih-Yueh Chou Chia-Ching Liao	Yuan Ze University Yuan Ze University
Self-Regulated Learning under the Instruction of Media Translation
Yee-Chia Hu	Ming Chuan University
E-Courses: Inspiring Teachers’ Development, Students’ Learning, or Both?
Jessica Hsiu-ching Shen	Chia Nan University of Pharmacy & Science

e-Education 13:30-15:00, April 1, 2012 Meeting Room 3
The Development of Insurance Education Internship Competency Indicators for Higher Technological and Vocational Institutions
Lun-Hao Lin How-gao Hsu	Takming University of Science and Technology National Taiwan Normal University
The Study of ISM via Matlab
Xi Wang Kun-Li Wen Mei-Li You Huo-Cheng Chen Pin-Hung Chu	University of Science &Technology Beijing Chienkuo Technology University Chienkuo Technology University Chienkuo Technology University Chienkuo Technology University
Development and evaluation of a mobile museum guide for supporting continuous learning from planetarium to displays
Eisuke TAKAGI Mayu URATA Katsuhiro MOURI Takami YASUDA	Nagoya University Nagoya University Nagoya City Science Museum Nagoya University
A Web-based Virtual Stock Exchange System for Promoting Learning Efficacy of Financial Management
Hui-Chi Wu Lawrence Liao Po-Chou Chan Chuan-Hsiung Lin Yi-Wu Chiang Yung-Fu Chen	Central Taiwan University of Science and Technology Central Taiwan University of Science and Technology Central Taiwan University of Science and Technology Central Taiwan University of Science and Technology National Sun Yat-sen University Central Taiwan University of Science and Technology
Using Podcast to teach Lego Mindstorms – A case of Linear Motion
I Hsin Bih-Yaw Shih Sih-Yang Chen Po-Wei Chen Bo-Cheng Su	National Pingtung University of Education National Pingtung University of Education National Pingtung University of Education National Pingtung University of Education National Pingtung University of Education
The Research of Students’ Intention Toward Using Lego Mindstorms in Learning
Yen-Tsen Liu Bih-Yaw Shih Yuan-De Lin Kuo-Hua Hsu Chen-Ping Chiu	National Pingtung University of Education National Pingtung University of Education National Pingtung University of Education National Pingtung University of Education National Pingtung University of Education

e-Education 15:30-17:00, April 1, 2012 Meeting Room 3
Constructing Effective Online E-learning Materials for Beverages Modulation Certificate Course
Tsong-Zen Liu	National Kaohsiung University of Hospitality and Tourism
The Effect of an E-learning Course of Traditional Chinese Medicine and Meridian Bio-energy – A Case Study
Jimmy Chien-Min Cheng Wen-Chi Ting Shin-Tho Huang Lai-Fu Lee	National Kaohsiung University of Applied Sciences Cheng Shiu University Lan Yang Institute of Technology National Kaohsiung University of Applied Sciences
Development of e-Learning based on Brain Based Learning (BBL) of Production and Presentation of Education Multimedia course for undergraduate students, Nakhon Ratchasima Rajabhat University, Thailand
Rungrote Pongkitwitoon	Nakhon Ratchasima Rajabhat University
“Syntactic transformation” e-learning course for learning Chinese as L2
Ching-Ching Lu Wan-Chun Tang Yu-Hsiang Tseng Ming Lo Chih-Wei Hue	Nationsl Hsinchu University of Education Nationsl Hsinchu University of Education National Taiwan University National Taiwan University National Taiwan University
Digital Rights Management for eLearning Resources in Multi Culture Echelon Value Chains
Chen-Kuo Pai Ronald Lee David Hinds Te-Wei Wang	Macau University of Science and Technology Florida International University Nova Southeastern University University of Illinois Springfield
Instructional Strategies on Instructional Websites for Fraction Multiplication and Division
Cheng-Huan Chen Chiung-Hui Chiu Chia-Ping Lin Shih-Tso Wu Ying-Chih Hung	National Taiwan Normal University National Taiwan Normal University National Taiwan Normal University National Taiwan Normal University National Taiwan Normal University

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e-Technology Program

e-Technology 8:30-10:00, March 31, 2012 Meeting Room 2
A Framework for Making Decisions Towards Application Lifecycle Management from Business Executive Perspective
Prawin Phichitnitikorn Wachara Chantatub	Chulalongkorn University Chulalongkorn University
Intranet for information-sharing in a selected South African organisation
Udo Richard Averweg	eThekwini Municipality and University of KwaZulu-Natal
Survey of Attitude on the Use of Computer in Assisting, Analyzing and Presenting Managerial Accounting Techniques of the Companies listed in the Stock Exchange of Thailand
Kotchakorn Chalermkanjana	Chulalongkorn Business School
Customer Satisfaction, Perceived Quality and Perceived Value: Some Findings from E-reading Services
Eunice Hsiao-Hui Wang	Yuan Ze University
Password-Authenticated Key Exchange with Privacy Preservation for Mobile Environment
Chung-Fu Lu Chien-Lung Hsu Yi-Chung Yen Kuo-Yu Tsai Tzong-Sun Wu	Chihlee Institute of Technology Chang-Gung University National Taiwan University of Science & Technology National Taiwan University of Science & Technology National Taiwan Ocean University
Estimation of Online Auction Final Prices based on Time Series Clustering
Takuya Yokotani Hung-Hsuan Huang Kyoji Kawagoe	Ritsumeikan University Ritsumeikan University Ritsumeikan University

e-Technology 15:30-17:00, March 31, 2012 Meeting Room 2
Analysis of dynamic brands identity and the type of logo expressions
Ming-Chieh Hsu Lola C.P. Chen Chun-Yang Chiu	Yuan Ze University Yuan Ze University Yuan Ze University
Electronic magazine's navigation design for the user interface usability
Wan-Yun Wang Ming-Chieh Hsu Chin-Hung Teng	Yuan Ze University Yuan Ze University Yuan Ze University
The Influences of Interactivity on the Emotional Responses and Advertising Effectiveness
Hsiang-Lin Fu Ming-Chieh Hsu Shu-Fen Tseng	Yuan Ze University Yuan Ze University Yuan Ze University
Legal Considerations for Inclusive Identity Management System In New Social Media
Maryke Silalahi Nuth	University of Oslo
Effects of Audio Feedback and Download Status Display on Downloaders’ Perceptions
Chatpong Tangmanee Pawarat Nontasil	Chulalongkorn University Chulalongkorn University
An Improvement of Yeh et al.’s RFID Scheme
Chia-Chen Lin Kuan-Yu Chen	Providence University Providence University

e-Technology 8:30-10:00, April 1, 2012 Meeting Room 2
Development of Image Database System to Support Medical Examination in a Clinic
Pao-Min Chen Takeshi Toda Shinya Ozaki	Nihon University Nihon University Nihon University
Anong Ulam?: A Healthy Pinoy Food Recipe Generator Guide
Lee Anne Dela Cruz Mery Joy S. Insigne Danica Jane S. Pascual Benilda Eleonor V. Comendador Rachel Nayre	Polytechnic University of the Philippines Polytechnic University of the Philippines Polytechnic University of the Philippines Polytechnic University of the Philippines Polytechnic University of the Philippines
The Implementation of Vehicle Driving Safety Support System Based on Android Platform
Po Hsun Lin Shi-Huang Chen	Shu-Te University Shu-Te University
Retrieving Heart Beat Waveform by Digital Signal Processing
Chia-Chang Tong Tien-Hsiung Ku Yau-Jeng Tsai Mu-Min Wei Jhe-Yu Lin Zih-Kai Su	Chienkuo Technology University Changhua Christian Hospital Chienkuo Technology University National Changhua Normal University Chienkuo Technology University Chienkuo Technology University
Investigation of Cultural Markers for Multi-Racial Website Users
Mohammad Ahmad Nasrul Khalil Md. Nor Maslin Masrom Achmad Syarief	Universiti Teknologi Malaysia Universiti Teknologi Malaysia Universiti Teknologi Malaysia Bandung Institute of Technology Indonesia

e-Technology 13:30-15:00, April 1, 2012 Meeting Room 2
Location-based Collaborative Filtering Recommendation System with Dynamic Time Periods
Chi-Fu Hung Chiu-Ching Tuan Zong-Han Wu	National Taipei University of Technology National Taipei University of Technology National Taipei University of Technology
An Empirical Investigation on The Effectiveness And Development of Mobile Banking Services in Mongolia
Alyssia Wong Siew Yoong Branson Kwok Chi Hing Zundui Bayaraa	Raffles University Iskandar Raffles University Iskandar Raffles International Institute
A Heuristic Concentration Approach for Order Picking Planning in a Warehouse
Chienwen Wu	National Taipei University of Technology
Using Database Logs to Discovery Business Process
Shing-Han Li	Tatung University
Multidimensional ontology-based information retrieval
S. S. Lam Samuel P. M. Choi	The Open University of Hong Kong The Open University of Hong Kong
Apply Knowledge Engineering Methodology to Integrater Aboriginal Decorative Graphics
Kuo-Chung Lin Ya-Ping Hsu Ching-Long Yeh Wen-Yu Lin	Tatung University Kainan University Tatung University Taipei Municipal Zhong-zheng Senior High School

e-Technology 15:30-17:00, April 1, 2012 Meeting Room 2
An Introduction to the Integration of Traditional and Digital Drawing Techniques Utilized by Illustrators
Li-Chiou Chen	Yuan Ze University
Information Security Survey: Students’ Practices and Perceptions
Ludwig Slusky Parviz Partow-Navid	California State University California State University
Method for Selection Peer Using Recommendation Based on Similarity
Masamitsu Moriyama Kazuki Yasuda	Kinki University Kinki University
Construction of Ad-Hoc Network by Acquiring Replication from Nearest Node for Computer Aided Training
Masamitsu Moriyama Takuya Yamaguchi	Kinki University Kinki University
Legal Artificial Intelligence – Computer Application of Fuzzy Logic and Digital Logic
Po-Ping Lin Jau-Rong Li Chin-Wen Chuang	I-Shou University National Kaohsiung Normal University I-Shou University
Similarity Measure between Generalized Fuzzy Numbers based on Map Distance
Shi-Jay Chen Zhi-Yong Wang	National United University National United University

e-Technology 15:30-17:00, April 1, 2012 Meeting Room 4
Hybrid Cloud Identity Mapping
Richard Sinn	San Jose State University
Generating Questions for Narrative and Declarative Text using Information Abstraction Techniques
Jessica Franz Aquino Darwin Dwayne Chua John Nikole Pingco Richard Kevin Kabiling Ria Sagum	University of Santo Tomas University of Santo Tomas University of Santo Tomas University of Santo Tomas University of Santo Tomas
Improving Healthcare Delivery in Developing Countries Through Innovative Mobile Technology
Jose Eugenio Quesada Leo Anthony Celi Christopher Moses	Asia Pacific College Massachusetts Institute of Technology Massachusetts Institute of Technology
Healthcare Business Intelligence: The Case Of University’s Health Center
Ishola Dada Muraina Azizah Ahmad	Universiti Utara Malaysia Universiti Utara Malaysia
A Data Mining Technique for Day Trading-Using Taiwan Stock Index Futures as an Example
Chien-Chih Lin Sin-Ya Chen Ta-Wei Hung	Shih Chien University Shih Chien University Shih Chien University
Personality Trait, Social Interaction and Mobile Phone Usage Dependence
Chun-Hsiung Liao Yi-Bei Wan	National Chen Kung University National Chen Kung University

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e-CASE & e-Tech Poster

e- Commerce Poster Session
A Study of Customer Value and Customer Satisfaction of E-Commerce Market and Physical Market
Chien-Hui Yang Ya-Chen Hsu	Yuanpei University Yuanpei University
Individual Differences, Risk Perceptions, and Usage Behavior in Internet Banking
Chu-Fen Li	National Formosa University
A Bibliometric Study of Mobile Commerce Literature
Hui-Hsin Cheng Chun-Ming Yu	National Chengchi University National Taiwan Normal University
Healthy Living Network
I. M. Hwang Shan-Yu Su Yi-Chuan Wang	Chihlee Institute of Technology Chihlee Institute of Technology Chihlee Institute of Technology
A Study on Issues in the Cosplay Market
Maiko Hayashi Masao Toyama	Chiba Institute of Technology Chiba Institute of Technology
Antecedents and Consequences of Customer Engagement in Online Brand Communities in Social Networking Sites
Crystal X.B. Zheng Christy M.K. Cheung Matthew K.O. Lee	City University of Hong Kong Hong Kong Baptist University City University of Hong Kong
E-Commerce in Poland – the factors supporting and inhibiting its development
Maciej Czaplewski	University of Szczecin
Assessment of Technology Acceptance Model on the behavioral-influential factor
Chun-Chi Lin Chyun-Chyi Chen Po-Chiang Tsai	Far East University Far East University Shu Te University
The Investigation of the Business Model Development of Energy Service Company: Evidence of Smart Grid Web 2.0 Application Service
Chun-Der Chen North Chang Edward C.S. Ku Feng-Chun Lin	Ming Chuan University Yu Da University National Kaohsiung University of Hospitality and Tourism Ming Chuan University
What influences individual royalty for using technology products and technology-enabled services
Chian-Son Yu Jiun-Chien Shieh	Shih Chien University Shih Chien University
Adapting electronic advertisement with customers trends using linked data
Sahar-Nejadsattari Mohammadali-Nematbakhsh Omid-Asgarysichani	nooreTouba University Isfahan University sharif university of technology

e- Administration Poster section
Improving Quality of Interorganizational Collaboration: The Role of IT-enabled Structure in Large Manufacturing Firms
Liang-Hung Lin Yu-Ling Ho Wei-Hsin (Eugenia) Lin	National Kaohsiung University of Applied Sciences National Taitung Junior College National Kaohsiung University of Applied Sciences
Antecedents and consequences of team knowledge in software development projects
Mei-Hsiang Wang Chen-Fen Huang Tarng-Yao Yang	Southern Taiwan University National United University Southern Taiwan University
Project Management Approach to Clarifying Risks of Inadequate Capital to Start Business
Kazuyo Morofuji Masao Toyama	Chiba Institute of Technology Chiba Institute of Technology
Design and Evaluation of a Graphic Password System Defending Against Shoulder Surfing Attacks
Gen-Yih Liao Yu-Hsuan Lee Chih-Han Yu	Chang Gung University Chang Gung University Chang Gung University
Efficiency Classification using Dynamic Bayesian Networks and Fuzzy Parameters
Han-Ying Kao Bo-Shan Chen Chieh-Yu Chan Yu-Tseng Wang Chia-Hui Huang	National Dong Hwa University National Dong Hwa University National Dong Hwa University National Dong Hwa University National Taipei College of Business

e- Society Poster section
Why Bloggers Offer Social Support to Others: A Prosocial Behavior Perspective
Hsiu-Chia Ko Li-Ling Wang	Chaoyang University of Technology Chaoyang University of Technology
The Study on Elderly Care System in the Loss of Health Care Aides
Ssu Chiu-Lan Chang Hao-Feng	Mackay Medicine Nursing and Management College Chung-Hua University
The Effect of Social Influence, Trust, and Perceived Risk on Information Disclosure: Sensitiveness as a Mediator
Hsien-Kuei Chiu	Jinwen University of Science and Technology

e- Education Poster Session
Learning Process of Constructing Health Managing Blog by Nursing College Students- An Example for the Adolescents with High Risk of Metabolic Syndrome
Mei-Chen Su Lee-Ing Tsao	Chang Gung University of Science and Technology National Taipei University of Nursing and Health Sciences
A study of elementary school students' response to social skills training by using MCAI Materials Intervention
Ming-chih Wei Ying-ru Meng	National Hsinchu University of Education National Hsinchu University of Education
Influence of individual motivation and virtual community characteristics on information and rumors sharing in online communities
Hui-Min Lai Tsung-Teng Chen	Chienkuo Technology University National Taipei University
Understanding Taiwanese Learners’ English Strategy Employment and Awareness – Based on GM(0,N)
Kate Tzu-ching Chen Hsiao-ching Chen Chung-Cheng Lu Huei-Yi Liang	Chaoyang University of Technology Chienkuo Technology University Chienkuo Technology University Chienkuo Technology University
A Study of Internet Behaviors and Addiction among University Students in Taiwan
Chien-Kuo Li Jen-Kai Huang	Shih Chien University Shih Chien University

e- Technology Poster Session
An Empirical Study of Mobile Nursing Information System in Hospital: Task–Technology Fit and Individual Differences
Ju-Ling Hsiao Rai-Fu Chen Pei-Ling Tsai	Chia Nan University of Pharmacy & Science Chia Nan University of Pharmacy & Science Chia Nan University of Pharmacy & Science
The learning style-based adaptive learning system architecture
Chyun-Chyi Chen Chun-Chi Lin	Far East University National Cheng Kung University
A Study on the Influences of Information Technology to Researches of the Design Departments of Universities by Using Content Analysis to Analyze Thesis of National Central Library in Taiwan
Yung-Chung Tsao Kevin Chihcheng Hsu Yin-Te Tsai	National Central University National Central University Providence University
RFID-Aided System for Assisting Visually Impaired People to Identify Objects
Jyh Perng Fang Yang-Lang Chang Jong Yu Jen	National Taipei University of Technology National Taipei University of Technology National Taipei University of Technology
Using the Quality Function Deployment and Fuzzy theory technology to establish the new product development system
Chien-Wen Hung Keng-Iraq Chen	Chia-Nan University of Pharmacy & Science Chia-Nan University of Pharmacy & Science
To Explore the Important Weight of Key Success Factors of New Product Development in Three Stages of Development Process
Feng-Tsung Cheng Mei-Fang Wu Chao-Wei Chang	Feng Chia University Feng Chia University Feng Chia University

From Mouse to Touch Panel: A Case Study of Interactive Surface Design Used in Information Platform
Chen-Cheng Ho	XXtraLab DESIGN Coporation .,Ltd.
Face Detection Using Sigma-Pi-Sigma Neural Network
Chien-Kuo Li Chen-I Lee	Shih Chien University Shih Chien University

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ISEP Program

ISEP 8:30-10:00, March 31, 2012 Meeting Room 4
Are they really the worst?
Marcionetti Jenny Salvisberg Miriam	Scuola Universitaria Professionale della Svizzera Italiana Scuola Universitaria Professionale della Svizzera Italiana
Clinical Psychologists use of reflection and reflective practice within clinical work
Paul Fisher	James Cook University
Psychological Capital, Work-Life Balance and Job Satisfaction: A review of the literature
Pawita Maneemai Sageemas Na Wichian Wimol Muankid	King Mongkut’s University of Technology North Bangkok King Mongkut’s University of Technology North Bangkok King Mongkut’s University of Technology North Bangkok
Effects of child-rearing environments and their disparities upon QOL and psychosocial development of children: Comparative study in Japan and China
Tomoko Takamura Yoichi Sakakihara Lingzhong Xu Ruoyan Gai Yoko Anji Masumi Sugawara	Ochanomizu University Ochanomizu University Shandong University Shandong University Ochanomizu University Ochanomizu University
Is My Mother the “Tigress”? Study of the Role Images of Parenting
Chao, Wen-Dar Wang, Shih-Wen	International Chi-Nan University International Chi-Nan University
How to Avoid Confounding Different Forms of Collaborative Assessment
Michael Zhang	Brigham Young University
Teaching Korean as a Foreign Language in the KSL Context
Seo Eun-mi	Howon University

ISEP 10:30-12:00, March 31, 2012 Meeting Room 4
Evaluating Learning Difficulties of the Content of the Local Image Project in Architectural Design
Lei-Mei Yeh Jung-Chin Liang Yow-jyy Lee Masatake Nagai	National United University Ling Tung University Taichung University of Science and Technology National Taichung University of Education
Internal State Language Used in Mandarin-speaking Children’s Narratives: Cultural and Gender Differences
Wen-Feng Lai Chieh-Yun Wang Yen-Yu Chen	National Taiwan Normal University National Taiwan Normal University National Taiwan Normal University
Professional Development in Preschool Education: Improving Competency Levels of Malaysian Beginning Preschool Teachers
Abdul Halim Masnan Siti Hawa Abdullah	School of Educational StudiesUniversiti Sains Malaysia School of Educational StudiesUniversiti Sains Malaysia
Optimizing the Instructional Design of a Public Speaking Course in Taiwan
Yow-jyy Joyce Lee Jung-Chin Liang Masatake Nagai	National Taichung University of Science and Technology Ling Tung University National Taichung University of Education
Does Inclusive Program Affect School Climate? (Research in Inclusive Elementary School in Jakarta)
Weny Savitry S. Pandia	Universitas Katolik Indonesia Atma Jaya
The Construction of the Indicators of Vocational High School Principals’ Competing Values Leadership Effectiveness
Tsai-Feng Cheng Huei-Chun Wu	National Kaohsiung Normal University Kaohsiung Municipal Hsiao-Kang Hospital / Kaohsiung Medical University

ISEP 13:30-15:00, March 31, 2012 Meeting Room 4
Microscale Chemistry Approach for Conducting Chemistry Experiments
Mashita Abdullah Norita Mohamed Zurida Hj Ismail	Nan Hwa Secondary School, Sitiawan Universiti Sains Malaysia Universiti Sains Malaysia
The Influence of Capacity Leadership on the relationship of Principals’ Managerial Roles and Teachers’ Job Satisfaction
Rosli Samot Aziah Ismail Abdul Ghani Abdullah	Universiti Sains Malaysia Universiti Sains Malaysia Universiti Sains Malaysia
Evaluating the Use of Worked Examples and Problem Solving Methods in Teaching Mathematics to ESL Students at the Tertiary Level
Ali Algarni Carole Birrel Anne Porter	University of Wollongong University of Wollongong University of Wollongong
The Effect of Group Diversity, Personality Diversity, Group Support and Group Cohesiveness on Effectiveness of English Teacher Group in the Elementary School in Nakhon Si Thammarat Educational Area, Thailand
Saitib Lautongmeesakun Sayamon Akakulanan Pinkanok Wongpinpetch	Kasetsart University Kasetsart University King Mongkut’s University
On the Rethinking of the Positioning of MTI Education --A Case Study of Sichuan Province
Hu Xiaoying Liu Yuanbi	Foreign Languages Institute of Sichuan Normal University Sichuan Normal University
Participatory Children’s Wear Design Workshop: Using Cooperative Design to Examine Children’s Creative Abilities
Annie Hsueh Wen Yang Meng-Dar Shish Yi Sheng Goh	National Cheng Kung University National Cheng Kung University National Cheng Kung University

ISEP 15:30-17:00, March 31, 2012 Meeting Room 4
A Study of the Relationship Model among Work Values, Job Involvement, and Teaching Efficacy of Junior High Teachers in Kaohsiung City
Wen San Huang Shuo Pin Shen	National Kaohsiung Normal University National Kaohsiung Normal University
Motivation to Learn Differences on College Students in Terms of Family Economic Status
Dona Eka Putri Meriam Yuliana	Gunadarma University Gunadarma University
Examining the Relationship of Academic Locus of Control, Study Behaviors and Academic Achievement among College Undergraduate Students
Yang “Lydia” Yang	University of Alabama
Role of gender in sexual behaviour and response to education in sexually transmitted infections in 17-year-old adolescents
Gun I. Rembeck Ronny K. Gunnarsson	Goteborg University Goteborg University
The connections and linkages between the relations of genetics-related concepts in biology textbooks for junior high schools
Jen-Yi Wu Bi-Chi Hwang Yung-Ta Chang	National Taiwan Normal University National Taiwan Normal University National Taiwan Normal University
School Policy in Inculcating Integration of Students of Various Ethnics in Malaysia Secondary School
Mohd. Amar b. Hj. Ibrahim Hazri b. Jamil Najeemah bt. Mohd. Yusof	Universiti Sains Malaysia Universiti Sains Malaysia Universiti Sains Malaysia
Causes of and Solutions to the Problems of Engineering Education in China
Wei Jiang li Shi Di Lu Yu Qiana	Nanjing University of Aeronautics and Astronautics Nanjing University of Aeronautics and Astronautics Nanjing University of Aeronautics and Astronautics Nanjing University of Aeronautics and Astronautics

ISEP 8:30-10:00, April 1, 2012 Meeting Room 4
Reincarnation of Chinese Spirit in Arabic Form: Teaching Chinese Painting Theory and Practice as an Injection of New Curricular Dimension into the Art Education of the United Arab Emirates
Leon K. L. Chew	Zayed University
An Overview of the Constraints and Challenges of Adult Education in Malaysia: A Behavioural Perspective
Lokman Abd. Wahid Mohamad Isa Aziz Zainuddin A. Kadir Khazali Ismail Zahedah Abdul Hafiz	Institute of Teacher Education Malay Language Campus Institute of Teacher Education Malay Language Campus Institute of Teacher Education Temenggong Ibrahim Campus Institute of Teacher Education Tengku Ampuan Afzan Campus Institute of Teacher Education International Languages Campus
The Construction of Mixed Mode Based on the Theme Activities: An Example of Educational Technology Ability Training of Teachers in Sichuan Earthquake Reconstruction Area
Liu Yuanbi Hu Xiaoying Xu Sijia	Sichuan Normal University Sichuan Normal University House of Audio-visual Education Program of Sichuan Province
It-Based Teaching: The Views From Academic Staff in Vietnamese Higher Education Institutions
Phuong Thi Mai Nguyen Victor Minichiello	University of New England University of New England
Improving Teachers’ Expectation Toward Low Achievement Students
Lena Nessyana Panjaitan	University of Surabaya
Evaluating and Judging Learning Difficulties of the Course Content in Precalculus for College Students
Tian-Wei Sheu Wei-Ling Liu Jung-Chin Liang Masatake Nagai	National Taichung University of Education National Taichung University of Education National Taichung University of Education National Taichung University of Education
#6177 The Effects of Writing English Blog Diaries on College Students’ Writing Perceptions -A Case of Chaoyang University of Technology
Po-Yi Hung Ji-Jhen Lee	Chaoyang University of Technology Chaoyang University of Technology

ISEP 10:30-12:00, April 1, 2012 Meeting Room 4
Growing with E-generation: A Cross-tier Professional Development in a Foreign Language Classroom
Ren-Kai Wu Wen-Chun Chen	National Chung Cheng University National Chung Cheng University
An analysis of demotivating factors among EFL learners in high schools
Chen, Kate Tzu-Ching Chen, Joyce Pin-Yu	Chaoyang University of Technology Chaoyang University of Technology
Effects of repeated listening to a story on novel word learning by EFL learners in Taiwan
Lu-Chun Lin	National Chiao Tung University
From Intended Curriculum to Implemented Curriculum: Cultivating Higher-Order Thinking Skills in Secondary EFL Classes
Yuh-show Cheng Hsi-nan Yeh	National Taiwan Normal University National Taiwan Normal University
Undergraduate Students Searching and Reading Web Sources for Writing: An Exploratory Study
Yongyan Li	University of Hong Kong
Current Situation of English for Specific Purposes (ESP) Curriculum at Chaoyang University of Technology (CYUT) - A Pilot Study
Hsiu-Hui Su Chiu-Yen Weng	Chaoyang University of Technology Chaoyang University of Technology
The Effects of Corrective Transcription on English Speaking Performance for AFL Students
Po-Yi Hung Wen-Hsing Chang	Chaoyang University of Technology Chaoyang University of Technology

ISEP 13:30-15:00, April 1, 2012 Meeting Room 4
Parenting Style of Indonesian and Malaysian Families: Ecological Context Influences
Srisiuni Sugoto Rozmi Ismail Iran Herman	University of Surabaya University of Kebangsaan Malaysia University of Kebangsaan Malaysia
High achieving students and their experience of the pursuit of academic excellence
Tang Junyan Jeremy Paul Fisher	James Cook University James Cook University
Nonnative-English-Speaking Graduate Students’ Participation and Knowledge Construction in Online Academic Discussions
Chia-Yu Chang Wen-Chun Chen	National Chung Cheng University National Chung Cheng University
Marital Satisfaction in Multi Ethnics Couples (Chinese-Javanese)
Rahaju, S., Dewi, Y., Yuwanto, L	University of Surabaya
Predicting Academic Performance
Sohinee Ganguly Mrinmoyi Kulkarni Meenakshi Gupta	Indian Institute of Technology Bombay Indian Institute of Technology Bombay Indian Institute of Technology Bombay
A Research about the Influence of the Construction of University’s Culture on Higher Educational Management
Li-Li Lu Hua-Yong Ren	Nanjing University of Aeronautics and Astronautics Nanjing University of Aeronautics and Astronautics

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ISEP Poster Session

A Study on Career Resilience and Career Satisfaction of Taiwanese Employees
Yu-Ching Liu	Hsuan Chuang University
Elite English Language Learning: Evaluating an English Elite Program in Taiwan
Yu-Chih Doris Shih	Fu Jen Catholic University
The Effects of the On-line Japanese Writing
Wu Chih-Hsiu Chang Yung-Sheng	National Taichung University of Science and Technology National Taichung University of Science and Technology
IRT and GRA Applications in English Test Item Difficulty Evaluation
Bor-Tyng Wang Tian-Wei Sheu Jung-Chin Liang Jian-Wei Tzeng Masatake Nagai	National Taichung University of Education National Taichung University of Education National Taichung University of Education National Taichung University of Education National Taichung University of Education
The design and practice of nanometer technology curriculum in high schools
Yu, Hsiao-Ping Li, I-Ming Pan, Yen-hung Chiang, Hui-yu Chang, Ching-Chun	National Taichung University of Education National Taichung University of Education Taipei Municipal First Girls High School Taipei Municipal First Girls High School Taipei Municipal First Girls High School
The Effect of Scaffolding on Taiwan’s Vocational High School Students’ Performance in Programming Course: Using RFID Parking Management System as an Example
Pei-Chen Sun Tzu-Ying Kang	National Kaohsiung Normal University National Kaohsiung Normal University
Comparing the Effects of a Word Stress Intervention on Two Groups of EFL Students
Li-Wen Liu	Chung Hua University
A Research about the Role of Educational Administration in Improving Teaching Ability of University Teachers
Hua-Yong Ren Li-Li Lu	Nanjing University of Aeronautics and Astronautics Nanjing University of Aeronautics and Astronautics

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ISBM Program

ISBM 8:30-10:00, March 31, 2012 Meeting Room 5
The Impact of Market Orientation on Farm Performance within a Dynamic Hawke’s Bay (New Zealand) Environment (An Exploratory Pilot Study)
Darryl Stretton	Massey University
Performance and Ranking of Selected Largest Listed Companies in Malaysia Using Super-Efficiency Dea Model
Nordin Haji Mohamad Fatimah Said	University of Malaya University of Malaya
The relationship between the Renminbi future spot return and the forward discount
Yanping Zhao Jakob de Haan Bert Scholtens Haizhen Yang	University of Groningen University of Groningen University of Groningen Graduate University of Chinese Academy of Sciences
Designing and describing a model for intellectual capital evaluation in Organization: A case study in an Iranian university
Mojtaba rafiei Mohammad musavi Hamideh Shamsi	Markazy state PNU Khorasan Razavi PNU Markazi state training and development office
Grey Relation Analysis with Entropy Analysis to Evaluate the Performance of the Light-Emitting Diode Corporations in Taiwan
Tsung-Han Chang Pei-Jung Yang	Kao-Yuan University Kao-Yuan University
The Determinants of Import Patterns in the Jamaican Economy
Lisandra Patrice Colley	Zhongnan University of Economics and Law

ISBM 10:30-12:00, March 31, 2012 Meeting Room 5
Corporate governance and risk taking: impact of family ownership and the two-tiered board system
Ellen Rouyer	Feng Chia University
An investigation of knowledge succession in family business
Shu-Fang Lin	Yuanpei University
Towards a Better Understanding of Family Business Governance in the UAE
Virginia Bodolica Martin Spraggon	American University of Sharjah American University of Sharjah
The role of message time frame in consumers’ attitude toward green communication messages
Yung-Cheng Shen Kun-Chang Hsieh Tzu-Ying Lee	National Taiwan Normal University Yuan-Ze University National Chengchi University
Impact of celebrity endorsement on buying behavior of customers With special reference to Provogue brand in PCMC limits in Pune
Kirti Gulati Preeti Sharma	University of Pune University of Pune
Spontaneous Manifestations of Play in Organizations: The Case of Social Ludic Activities
Martin Spraggon Virginia Bodolica	American University of Sharjah American University of Sharjah
International Hotel Development: Hotel Owner’s Perceptions of Hotel Management Companies
James Mabey	The Hong Kong Polytechnic University

ISBM 13:30-15:00, March 31, 2012 Meeting Room 5
#7018 The Implications of Facebook Marketing for Organizations
Rooma Roshnee Ramsaran-Fowdar Sooraj Fowdar	CQUniversity CQUniversity
#7039 Analysing the Intention of Travel Decision Making toward Internet Technology: A Study of International Travellers to Taipei, Taiwan
Nicole, Hui-chung Liang	Ming-hsin University of Science and Technology
#7050 Intentions of using a micro-blog of Taiwan medical tourism Perspective of international users
Shun-Ting Ho Ching-Feng Wu Yi-Pei Li Yi-Chun Lin Ying-Hui Hou	National Chung Cheng University National Chung Cheng University National Chung Cheng University National Chung Cheng University Kainan University
#7314 The Influence of Internet Perception on Consumer Attitude toward Shopping Online
Shu-Fen Yu	Ming Chuan University
#7359 The Study of Internet Community Effect and Select intention for Young People
Benjamin C Parng Tsung-Ting Chung Mu-Ke Chen	Da-Yeh University National Yunlin University of Science and Technology National Kaohsiung University of Hospitality and Tourism
#7463 Analysing the Impact of Advertising in the Soft Drink market of Mauritius: The Case Study of Coca-Cola
Davina Madhavi Chinappen-Sathan Vanisha Oogarah-Hanuman Rooma Roshnee Ramsaran-Fowdar	CIM Global Business University of Mauritius CQUniversity

ISBM 15:30-17:00, March 31, 2012 Meeting Room 5
#7215 Research Paper on “Study of effect of Relaxation Technique and Personal Counselling for women to come out of the depression after delivery”
Ashutosh N Misal Sneha B Kamble	Novel Institute of Management
#7247 Female Professionals’ Work and Family Roles in Taiwanese Banking Industry
Ting WU Gwen K.W. CHEN Jin-Feng UEN	National Sun Yat-sen University Liverpool Hope University National Sun Yat-sen University
#7287 A Framework for Measuring Business Sustainability
Ha Minh Vu Hing Kai Chan Ming K. Lim	University of East Anglia University of East Anglia Aston University
#7343 Knowledge management readiness evaluation development for small and medium enterprise (SME) in Taiwan
Yao Chin Lin Shu-Chun Chen	Yuan Ze University Ching Yun University
#7250 Logrolling On A Large Scale
Michael Reksulak	Georgia Southern University
#7391 The Impact of Antibiotic Observation System on Doctor Prescription Behavior
Chih-Yu Lin Cheng-Pin Yu Wen-Huan Li I-Chiu Chang	National Chung Cheng University Chiayi Chang Gung Memorial Hospital National Chung Cheng University National Chung Cheng University
#7394 The Information Security Management of Digital Document Output – The Instanced International Accounting Firm
Wen-Chou Chi Yi-Lin Wang Yao-Sheng Yeh Chih-Yuan His Teng-Yen Wu	National Chung Cheng University National Chung Cheng University National Chung Cheng University National Chung Cheng University National Chung Cheng University

ISBM 8:30-10:00, April 1, 2012 Meeting Room 5
#7186 Integrating Financial Theory to Human Resource Investment Decision
Joseph Cheng	Ithaca College and Lingnan Univeristy
#7279 Critical Factors for Adopting Cloud Computing in Taiwan Hospital: An Integrated Conceptual Model
Yen-Ting Wang Jiunn-Woei Lian	National Taichung University of Science and Technology National Taichung University of Science and Technology
#7095 National differences in innovation management and front end innovation support - A case study of Biotech and Pharmaceutical companies
Annabeth Aagaard	University of Southern Denmark
#7226 Scientific applications of socio-technical innovations and foresights showcasing water conservation and demand management
Christen M. Wadan	Pan African Christian University College
#7370 Business Group Affiliation and Firm Cash Holdings
Ching-Chieh Tsai	National Taichung University of Science and Technology
Social Behavior: The Evolution of Gender Role Cognition
Hsin-Yun Chang	Asia-Pacific Institute of Creativity

ISBM 10:30-12:00, April 1, 2012 Meeting Room 5
Consumers’ Reactions to Price Discounts in Different Promotion Settings
Chung-Hui Tseng	Tamkang University
Why Consumers Accustom to Flow
Ching-I Teng Han-Chung Huang	Chang Gung University Chang Gung University
The Effect of Political Conflicts On International Tourists’ Intentions to Visit Bangkok
Nalinthip Ngoensoongnoen Krithapa Saenchaithorn	Khon Kaen University Khon Kaen University
Analysis of mature traveller’s behaviour in medicinal spa of Taiwan
Mei-Ting Hsieh	Taiwan Hospitality and Tourism College
Exploring the consumer acceptance of and preferences in nutrigenomics-based personalized health management service
Hsiang-Ling Su Ta-Jung Lu	National Chung Hsing University National Chung Hsing University
Exploring motivating cultural experience factors that determine a holiday - destinations’ selection and respective competitiveness
Anila Dede George Anastasopulos	University of Patras University of Patras

ISBM 13:30-15:00, April 1, 2012 Meeting Room 5
A Study on the Relationships of Organizational Justice, Organizational Commitment and Turnover Intention-Psychological Contract as a Moderator
Chih-HaoTsai Kang-Ning Xia	Yuan ZeUniversity Yuan ZeUniversity
The effects of Community responsibility on the long-term performance in small grocery store industry
Sombat Thamrongsinthaworn	Burapha University
"The Assessment of the relationship between Employee empowerment and team performance" (Autonomy, responsibility, information, and creativity) (Case study:Khorasan Education - Iran)
Mohammad Mousavi Mojtaba Rafiei Seddigheh Tavana Mohammad Yaghoubi	Payam Noor University Payam Noor University Payame Noor University Neyshaboor دانشجو کارشناسی ارشد دانشگاه آزاد نیشابورUniversity
The research of sound trademark affects on brand image, perceived quality and brand loyalty
Shan Lin Meng-Dar Shieh Yi Sheng Goh	National Cheng Kung University National Cheng Kung University National Cheng Kung University
Exploring the Role of Storytelling in the Cultural Production Process -Case Study of Tainan “New Life for Old House”
Teng Ling Chang Meng Dar Shieh Yi Sheng Goh	National Cheng Kung University National Cheng Kung University National Cheng Kung University
Blue Ocean Strategy: A study over a strategy which help the firm to survive from competitive environment
Goodarz Javadian Dehkordi Samin Rezvani Navid Behravan	Multimedia University Multimedia University Multimedia University
Critical success factors for TQM implementation and its impact on performance of service organizations in Pakistan
Syed Muhammad Irfan Aamir Ijaz	COMSATS Institute of Information Technology University of the Punjab

ISBM 15:30-17:00, April 1, 2012 Meeting Room 5

Entrepreneurial Behavior and Export Performance of Small and Medium-Sized Enterprises from Developing Countries: The Case of Thailand
Ithi Tontyaporn	Thammasat University
Dimensional Elements Strategic Management For Sustainable Buddhism Tourism in Kalasin Province
Patimas Nittayachit Krithapa Saenchaithorn	Khon Kaen University Khon Kaen University
Bridging multi-stakeholders to Policy Network: The Case of Taiwan Energy Policy
Chih-cheng Lo Ping-Wei Wang	National Changehua University of Education National Changehua University of Education
Organization Management Culture and Its Correlation with Behavioral Outcomes: A Case Study Conducted At A Malaysian Government Link Corporation
RUSINAH SIRON Mohd Amin Tasripan	Universiti Tenaga Masional Universiti Tenaga Masional
Impact of TQM practices on operational performance of Public Hospitals: A study of Public hospitals in Pakistan
Aamir Ijaz Syed Muhammad Irfan	University of the Punjab University of the Punjab
Strategic Initiative by Government of India forSpecial Manpower Development in VLSI:Achievements and Road Ahead
Deepesh Tiwari Arun Baran Samaddar	Motilal Nehru National Institute of Technology National Institute of Technology Sikkim

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ISBM Poster Session

Competency Development in the Public Sector: A Study of Foreign Government Representatives in Taiwan
Rodrigo Campbell	National Taiwan Normal University
Any Time, any Where? A Study on News Receiving with Different Devices and in Varying Contexts of Intention Actions
Chien-Mei Kao Chien-Chou Su	Shih Hsin University Shih Hsin University
An Approach to Evaluate the Social Media Manager via the Analytic Hierarchy Process
Pi-Fang Hsu Yi-Wen Su	Shih Hsin University Shih Hsin University
Entrepreneurship as a career option: An opinion survey of postgraduate students
D Sreedhar Pradeep Muragundi N Udupa	Manipal University Manipal University Manipal University
Perception of consumers toward cosmeceutical products in India
Virendra S. Ligade N. Udupa KVM Varambally	Manipal University Manipal University Manipal University
Strategic Analysis of Branding Strategies of Popular Pharmaceutical Brands
Ajay Pise Shilpa Pise N. Udupa	Manipal College of Pharmaceutical Sciences Manipal College of Pharmaceutical Sciences Manipal College of Pharmaceutical Sciences
Personnel Validation: USFDA and WHO perspective
Shravani P. Pradeep M. Muragundi K. M. Bhat Prashant B. Musmade	Manipal University Manipal University Manipal University Manipal University
An exploratory study on the Business environment of Conventions
Chen Fang-Ping	China University of Technology

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