e-CASE & e-Technology 2009 Final Program: e-Commerce

e-Commerce Program

08:30-10:00, January 9, 2009 Room ORIOLE
Session Chair: DR. PETER O'CONNOR

Trademark Abuse in Paid Search: A Comparative Analysis of the Retail, Clothing & Accessories, Financial Services, Computers & Electronics; and Travel Sectors
Peter O'Connor	Essec Business School
An empirical analysis of consumer behavioural intention towards mobile coupons
Sudarsan Jayasingh Uchenna Eze	Swinburne University of Technology Multimedia University
Problems in promoting digital personal products among e-business group
Yang Wang	Takming University of Science and Technology
Trademark Clashes in the e-World
Mayuri Patel Subhasis Saha	Hidayatullah National Law University Hidayatullah National Law University
Does Attitudinal Ambivalence Matter in Endowment Effect?
Jui-Lien Hsu Yu-Peng Wang	Shih Chien University Shih Chien University
Online distribution channels of airline tickets: To join or not to join Expedia?
Benny Mantin Bonwoo Koo	University of Waterloo University of Waterloo
Understanding Customers' Satisfaction and Repurchase Intentions: An Integration of IS Success Model, Trust, and Justice
Chao-Min Chiu Eric Wang Yu-Hui Fang	National Central University National Central University National Central University

08:30-10:00, January 9, 2009 Room CANARY II
Session Chair: DR. RONG-PO CHEN
Lao Tzu's Concept of Management
Rong-Po Chen	Tung-Hai University
The legal protection of database
Tzu-Wen Hou Yu-Wen Huang Shun-Liang Hsu	National Chung Hsing University National Chung Hsing University National Chung Hsing University
Information Obligations in e-Commerce and Its Impact on Online Contracting
Maryke Nuth	University of Oslo
Cross-Border Jurisdiction in e-Commerce
Subhasis Saha Mayuri Patel	Hidayatullah National Law University Hidayatullah National Law University
Exploring the Intellectual Structure of Electronic Commerce Research from Social Network Perspective
Kuo-Hsun Yu Yuan-Duen Lee Yender McLee I-Chun Kuo	Far East University Chang Jung Christian University Chang Jung Christian University Chang Jung Christian University
Postgraduates' Perception of Traditional and Online Sources of Knowledge and Implications to Instructors
Wee-Kheng Tan Tong-He Chen	Kainan University Kainan University
Vehicle Route Planning for Mixed Pickup and Delivery Operations with Time Window Constraints
Shwu-Ping Guo Fu-Hao Yang	Leader University Leader University

10:20-11:50, January 9, 2009 Room ORIOLE
Session Chair: DR. CHIEN-LUNG HSU
Elliptic Curve Cryptography: The Next Generation encryption technology for secure data communication
Hero Modares Mohammed Fatemi Rosli Salleh	University of Malaya University of Malaya University of Malaya
Multimodal Biometric For Secured Role Based Access Control In E-Commerce System
Chiung-Ching Ho Chikannan Eswaran	Multimedia University Multimedia University
Secure and Efficient Non-Interactive Deniable Authentication Protocol from Pairings
Chien-Lung Hsu Yu-Hao Chuang Kuo-Yu Tsai	Chang Gung University Chang Gung University Chang Gung University
An Efficient statistical model based classification algorithm for classifying cancer gene expression data with minimal gene subsets
Saravanan V Mallika Rangasamy	Karunya University Sri Ramakrishna College of Arts and Science for women
Evaluation of Smart Card Acceptance: Security, Technology and Usage
Hamed Taherdoost Maslin Masrom Zuraini Ismail	University Technology Malaysia University Technology Malaysia University Technology Malaysia
Scheme for Multiple Credit Card Payment with a Single Signature Private Key
Jing-Jang Hwang Jia-Jheng Zeng Chun-Han Yi Yi-Chang Hsu	Chang Gang University Chang Gang University Chang Gang University Chang Gang University
Shipment Forecasting Models for Supply Chain Collaborative Transportation Management
Yuh-Horng Wen Shu-Hsien Li	Tamkang University Tamkang University

10:20-11:50, January 9, 2009 Room CANARY II
Session Chair: DR. SANGEETA SAHNEY
A Case Study of Implementing an Electronic Medical Record System in Taiwan
In Chang Tzer Chyun Yang Ting Wei Hou Yaw Shan Shih Shih Yung Su	Harvard Medical School National Cheng Kung University National Cheng Kung University Hospital National Cheng Kung University Hospital Sin Lau Hospital
The Results of the Government's Support Program Promoting Overseas Exports by Small and Medium Enterprises: A Korean Case Study
Ki-Kwan Yoon Bo-Min Kim	Chungnam National University Chungnam National University
Success Factors to the Diffusion of an Innovative Service - A Case Study in the Indian Telecom Context
Sangeeta Sahney	Indian Institute of Technology
Trust, Satisfaction & E-Loyalty in Pakistan's Electronic Commerce
Imran Chaudhry Qaisar Abbas Tahir Awan Asif Khurshid Aamir Chaudhry	COMSATS Institute of Information Technology COMSATS Institute of Information Technology COMSATS Institute of Information Technology COMSATS Institute of Information Technology Hamdard University
Examining Factors that Caused eBay's failure against Taobao in China: A Case Study
Yifan Li Xiongwen Lu Ying zhang Ling Zhu	Fudan University Fudan University Fudan University East China University of Science and Technology
A study of Middle-Level Brand Managers' Competencies in Mainland China
Yen-Fen Lo Chen-Yin Lin Su-Hsin Chen	Shih Chien University Shih Chien University Chin-Min Institute of Technology

13:30-15:00, January 9, 2009 Room ORIOLE
Session Chair: DR. BRUCE LO
The Antecedents and Consequents of Relationship Quality in Online Shopping
Ki-Han Chung Jae-Ik Shin	Gyeongsang National University Gyeongsang National University
A Push-Pull Forces Perspective of Online Shopping Motivation
Hung-pin Shih Kee-hung Lai T.C. Cheng	Hsuan Chuang University The Hong Kong Polytechnic University The Hong Kong Polytechnic University
Communicating Customer Trust in E-commerce through Website Design
Pimmanee Rattanawicha Vatcharaporn Esichaiku	Chulalongkorn University Chulalongkorn University
Browsing Behavior of Global Online Audience: Tracing the big picture in the e-business cyberspace
Bruce Lo Thomas Hilton	University of Wisconsin-Eau Claire University of Wisconsin-Eau Claire
An Analysis of Reviews Available on Social Network Services Web Sites
Jiazeng Luo Indranil Bose	The University of Hong Kong The University of Hong Kong
The Impact of Knowledge Sharing and Projects Complexity on Team Creativity in Taiwan's Information Systems Development Teams
Mei-Hsiang Wang Chen-Fen Huang Tarng-Yao Yang	Southern Taiwan University National United University Southern Taiwan University

15:20-16:50, January 9, 2009 Room ORIOLE
Session Chair: DR. KOH HIAN CHYE
e-Commerce Adoption Strategies for Rural Guesthouse
Hsiang-Yung Feng	National Pingtung Institute of Commerce
E-commerce in small firms Use, barriers and benefits
Saleh Alomar Akram Mustafa	Al-Ahliyyah Amman University Al al-Bayt University
A Research Strategy and Framework for Prospected E-book Industry in Taiwan
Chen-chung Chien	National Central University
CHALLENGES FACING E-TAILERS IN THE ONLINE MARKETPLACE
Kristy Glover Peng Chan Dennis Pollard	California State University California State University PSC International
Keys to Success in Managing a Growing Organization
Orapim Makarabhiromya Peng Chan Theeraporn Thittongkarm	California State University California State University Ramkhamhaeng University
Evidence-based Management of Organizational Portals
Peter Geczy Noriaki Izumi Shotaro Akaho Koiti Hasida	AIST AIST AIST AIST

08:30-10:00, January 10, 2009 Room ORIOLE
Session Chair: DR. JAMES HO
Intra-brand Comparison of Online Auction Markets
James Ho	University of Illinois at Chicago
Antecedents of Success in eBay Auctions
Chatpong Tangmanee Kangwan Purimansewi	Chulalongkorn University Chulalongkorn University
A Proposal for Payment Model for Financial Transaction Using MyKad
Zurinah Suradi Nurul Ahmad Zahari	Universiti Tun Hussein Onn Malaysia Universiti Tun Hussein Onn Malaysia
Is Social Capital useful in Collaborative Projects? Insights from a three-partner Case study
Mamata Bhandar	Universitas 21 Global
The Effect of Team Interpretationality on Knowledge Integration of ERP Project Teams
Ta-Chung Ying	MingHsin University of Science and Technology
Know More, Use Less: Knowledge Base Trust on e-Transaction Adoption
Ting-Yuan Chang Hsiang-Yung Feng	Taiwan Institute of Economics Research National Pingtung Institute of Commerce

10:20-11:50, January 10, 2009 Room ORIOLE
Session Chair: DR. GOUR KARMAKAR
The Supply Chain Inventory Strategies of Retail Apparel Models with Uncertainties Using Neural Network Decision Surface Modeling
Peitsang Wu Kung-Jiuan Yang Yung-Yao Hung	I-Shou University Fortune Institute of Technology I-Shou University
Workflow Management System Selection Employing an Integration Framework of AHP and Mixed-Integer Goal Programming
Nguyen Hoai-Vu Yongsun Choi	INJE University INJE University
Predicting Mobile Tourists
Michael Matthew Gour Karmakar Joarder Kamruzzaman	Moansh University Moansh University Moansh University
Evaluating anti-phishing performance with group-based DEA: an empirical study of universities in Taiwan
Han-Ying Kao Chu-Ling Hsu Chiao-Ling Huang Chia-Hui Huang	National Dong Hwa University National Dong Hwa University National Dong Hwa University Kainan University
Development of Web Application to Draw Up the Planning of Container Loading Plan through Collective Intelligence
Daisuke Tanaka Masamitsu Moriyama	Kinki University Kinki University

13:30-15:00, January 10, 2009 Room ORIOLE
Session Chair: DR. WACHARA CHANTATUB
The Impact of Quality of IS Information and Budget Slack on Innovation Performance
Mei-Ling Yang Kuo-Chih Cheng Shao-Hsi Chung	Shih Chien University Kun-Shan University of Technology Mei-ho Institute of Technology
A Flexible Software Framework for Staff-Driven Innovation Management
Norbert Jesse	University of Technology Dortmund
The Development of Risk Management Information System for Enterprise Resource Planning Software Implementation
Pattama Charuenporn Wachara Chantatub	Rajamangala University of technologe Thanyabury Chulalongkorn University
A Framework of Web-based Cultural Tourism Information System Evaluation
Natrah Abdullah	University Technology MARA
Effects of Information Processing Styles on Response to Different Tourism Web Page Designs
Yu-Shan Lin	National Taitung University

15:20-16:50, January 10, 2009 Room ORIOLE
Session Chair: DR. KUANG-HUI CHIU
The Impact of Consumer Characteristics, Business Characteristics, and Knowledge Management System on Customer Loyalty: A Conceptual Framework
Chew-Beng Tan Pay-Yee Kwan Uchenna Eze	Multimedia University Multimedia University Multimedia University
A Model of Customer E-Loyalty in Electronic Businesses
Ali Ghanadan Nasrin Alizadeh	Azad University of Parand Azad University of Parand
Building Generic Customer Profiles for a Hybrid Recommendation Architecture
Chengzhi Liu Caihong Sun Meiqi Fang	Renmin University of China Renmin University of China Renmin University of China
The Application of Electronic Customer Relationship Management
Meng-Shan Tsai Chung-Hsiung Fang	National Taiwan Normal University National Taiwan Normal University
Effects of Brand Image, Online Word of Mouth, and Price Discount on Consumer's Purchase Intention - Mobile Phone as the Example
Cheng-Hsun Ho Shu-Hui Chang Shih-Ting Hung Ti-Ting Chen Kuang-Hui Chiu	National Taipei University National Taipei University National Taipei University National Taipei University National Taipei University
Trust and Behavior Intention of Online Shopping
Shih-Ting Hung Cheng-Hsun Ho Shu-Hui Chang Kuang-Hui Chiu	National Taipei University National Taipei University National Taipei University National Taipei University

e-Commerce Poster Session
Knowledge Management of Business-to-Business E-Community
Juefan Wang Wang Shih-Chieh Fang	Chen Shiu University National Cheng Kung University
The Guest House and Electronic Commerce - A case study on Cingjing Farm in Taiwan
Chang-Chun Li K-C Hsieh	I-Shou University & KaoYuan University KaoYuan University
Developing an Information System for Purchasing Assistance in Internet Electronic Products
Chyuan Perng Shiow-Luan Wang Wen-Chih Chiou Jeng-Teng Tsai	Tunghai University National Formosa University National Chin-Yi University of Technology Tunghai University
A New Anonymous Mobile Payment System
shaghayegh bakhtiari ahmad baraani ebrahim hemati	azad university of najafabad azad university of najafabad azad university of najafabad
Establishing an Intelligence Business Navigation Network
I. M. Hwang Yi-Ann Chen Yin-Xuan Lin Wen-Chun Chen	Chihlee Institute of Technology Chihlee Institute of Technology Chihlee Institute of Technology Chihlee Institute of Technology
An optimal supply chain planning model with capacity expansion and inventory management
Chia-Hui Huang Han-Ying Kao	Kainan University National Dong Hwa University
A Balancing IT Outsourcing Management Framework for SMEs
Wing Han Chan	University of Macau
Exploring the Factors Influencing the Intention of Using Online Banking
Hsien-Kuei Chiu	Jinwen University of Science and Technology
An Innovative Logistic Solution for B2C E-Commerce
Kuan-Yu Hu	Tajen University
Elliptic Curve Cryptography in E-commerce and smart card
Majid shahgoli Hero Modares Yasser Mohamed	Asia Pacific Institute of Information Technology University of Malaya University of Malaya
Building the Innovative E-Commerce Model for the Economic Outlook of Domestic Dairy Products in Taiwan
Chong-Yu Fee Tin-Chung Huang Chun-Yu Chen	Ching-Kuo Institute of Management and Health Ching-Kuo Institute of Management and Health Ching-Kuo Institute of Management and Health
Study on features of horizontal business to business website in Iran
sara robaty shirzad bahman ajdari	London University Lulea University of Technology